Hello all and welcome to a new week. We should have a full 5 day learning schedule this week, so hopefully you are refreshed and ready to go.
I have always enjoyed reading early days of companies and startups. It tells me the effort it took to build things that are probably now ubiquitous. It also taught me why expecting my products to be featured on techcrunch 10 minutes after launch was probably not always the best strategy. Reading about companies acquiring their first customers is a great product management lesson in bucketing your users and nailing the value prop.
As you all know this is a newsletter that links to other newsletters (and hence Inception was a name I seriously considered at one point), and this year Ali Abouelatta started a great newsletter that rose to the top of my must read newsletters of the week. It spells out the early insights of the founding team, how they found their early users and how they reached them. Each company is different but there are common threads that bind them which I find very inspiring.
Now there are a great number of stories about popular tech products on his newsletter (and I highly recommend subscribing to it), but today I am going to share my favorite. Now long term readers may by now assume that this is going to be another Netflix or Intercom update, but since I am all about surprises, I am going to share a new one. Why I like this specific one is because for me, I never thought there is a large enough market for this app, and wow was I wrong. It is a great read, one that convinces me why market sizing estimates are just futile.